As a Marketing Services Company,
Meliora Consulting provides sourcing and procurement expertise for POS Materials and Promotional Products, Corporate Gifting, Branded Merchandise, Barware, Drinkware, Retail Displays, Signage, Print Production and Secondary Packaging.
“MELIORA”
Pronounced…
(MEH-lee-OR-ah)
Is a Latin adjective, meaning “better,” or a noun meaning “better things,” “always better,” or “for the pursuit of better.”
Jorge Iglesias
Founder/Principal
With more than two decades of leadership in procurement, supply chain, and marketing operations, Jorge brings a legacy of excellence and innovation to Meliora Consulting. Throughout his career - most notably at Bacardi North America - he consistently delivered measurable results, generating over $60 million in cost savings.
Jorge’s expertise spans the full spectrum of marketing services procurement, including POS materials, premium gifting, secondary packaging, retail displays, and strategic sourcing. He has led large-scale initiatives across cross-functional teams, managing everything from supplier negotiations and ESG compliance to global logistics and program fulfillment.
Prior to founding Meliora Consulting, Jorge directed the development and execution of promotional marketing materials for some of the world’s most recognized spirits brands. His collaborative approach and operational insight made him a trusted partner across Marketing, Sales, Operations and Finance Teams.
Jorge is proud graduate of the University of Florida with a degree in Sports Administration and former student-athlete at Tulane University. He is bilingual in English and Spanish, a Certified Spirits Specialist, and an active community volunteer. He has served on multiple charitable boards and founded several philanthropic and sporting initiatives, including the United States Cuban American Golf Association, The Big Lake Scramble, and The Artisan Golf Tour.
At Meliora Consulting, Jorge continues the pursuit of “better”- delivering marketing services solutions grounded in strategy, creativity, and operational excellence.
Patty Washington
Principal
Patty Washington brings over twenty years of strategic marketing, procurement, and project management experience to her role as Principal at Meliora Consulting. With a dynamic career spanning key leadership roles at Bacardi USA, Madden Communications, and The Keyes Company, Patty has built a reputation for executing high-impact promotional campaigns and guiding brand initiatives from concept to completion.
Her expertise includes trade marketing, budget management, POS development, and cross-functional team leadership. Notable achievements include spearheading the BOMBAY SAPPHIRE GQ Program and driving brand launches for D’USSE Cognac, among others. Patty is known for her ability to align creative strategies with executional precision, consistently delivering results that elevate brand presence in competitive markets.
Fluent in English and Spanish, Patty holds a Bachelor of Business Administration and a Bachelor of International Business from Florida International University. Her blend of corporate experience and entrepreneurial drive makes her a vital asset in advancing Meliora Consulting’s mission to always deliver “better.”
Jorge Andres Iglesias
Director of Videography
Jorge Andres Iglesias is a New York City-based cinematographer and filmmaker. Born and raised in Coral Gables, Florida, Jorge Andres moved to New York City in 2018 to earn his BFA in Film Production at New York University's Tisch School of The Arts. Since graduating in 2022, Jorge Andres has built a diverse portfolio as a cinematographer working on a variety of different projects and films. Many of which have premiered in film festivals across the country. With copious amounts of experience in narrative, commercial, and documentary work, Jorge Andre’s visual storytelling and creative versatility behind the camera makes him a valuable addition to Meliora Consulting’s creative team.
Team
Experience
POSM Solutions
Product Development
Strategic Sourcing
Process Leadership
Cost Savings
Warehouse & Logistics
Sustainability & Compliance
Project Management
Custom Apparel Program
Contract Development
Sponsorships
Event Planning
Supplier Management
Category Expertise
Supply Chain
Risk Management
Supplier Performance Evaluation
Corporate Gifting
Service Level Agreements
Agency Management
Brand/Product Launches
Contract Negotiations
Video Content & Production